Advertising and Marketing

 

Coldwell Banker Realty Corp. Associates First In Service Marketing Plan

 

 

 

Your property is unique. Understanding and marketing the unique features of your property maximizes the value of your sales transaction. From the moment you list your Bucks/Montgomery County home or Center City real estate with Coldwell Banker Realty Corp Associates, your agent takes ownership of the selling process. Your unique marketing program will orchestrate the optimal blend of advertising, marketing, and public relations in selected media. Our customized service meets these unique requirements, from upscale niche real estate markets like Washington Square, the Art Museum, Fitler Square, Northern Liberties, University City, Society Hill, Rittenhouse Square, and Old City; to prime suburban homes in North Wales, Blue Bell, Doylestown, Harleysville, and Lansdale.

 

 

 

Leading-edge Technology

At Coldwell Banker Realty Corp Associates, each one of our listings will come with a TextMyMLS.com sign rider that allows potential buyers to send a text and receive immediate information about your property. This leading-edge technology is available to all of our sellers at no additional cost.

 

 

Internet
Since 90% of Buyers use the Internet to search for a home, according to the National Association of Realtor's 2010 Profile of Buyers & Sellers, the Internet is the most compelling showcase for your home.

 

CBRealtyCorp.com and CBRCA.com - Consumers expect a timely response to Internet inquires. The Coldwell Banker Realty Corp. Assoc. lead management system facilitates nearly instantaneous communication between consumers and sales associates to ensure that our listing inquires are addressed with the prompt attention that consumers demand.

 

ColdwellBanker.com - Due to the fact that our award-winning national website is the most visited national real estate brand on the Web, one of our first steps in promoting your home is getting it up on our national website, ColdwellBanker.com. It is through this website that your home will be exposed to millions of customers. Once your home is on our national site, your property will automatically be filtered to other real estate related portals through our listing distribution strategy.

Realtor.com - All of Coldwell Banker Realty Corp Associate's listings are enhanced on Realtor.com as a "Showcased Property".

• #1 website buyers use to search for homes
• Top placement in searches
• Custom headlines
• Yellow border to make your listing stand out from the rest
• Display up to 25 jumbo size photos of your home
• Display property description
• Post open houses
• Allows you to have full motion listing videos

Trulia.com - real estate search engine that helps buyers find homes for sale and provides real estate information at the local level with mapping and statistics

 

ListHub.com - syndication to over 350 Internet marketing channels, including:

• Homefinder.com
• Zillow.com
• MyRealty.com
• Propbot.com
• Frontdoor.com
• Oodle.com
• Hotpads.com
• Enormo.com
• and many more!

 

Advertised on the following websites:

• MSN search
  
• Yahoo search
  
• Google search
  
• Realtor.com - The National Association of Realtor®s website
  

 

Advertised on the following websites but not limited to:

• MonsterMoving.com
  
• MSN.com
  
• Homestore.com
  
• AOL.com
  
• RealEstateJournal.com (Wall Street Journal guide to property)
  
• Netscape (realestate.netscape.com)
  
• CompuServe
  
• Digital City
  
• IWon
  
• Excite
  
• Juno
  
• NetZero
  
• PLUS Internet Broadcasting Systems, INC
  
• philly.homehunter.com - The Philadelphia Inquirer website
  
• coldwellbankerpreviews.com - Luxury home promotion
  
• TrendMLS.com: - computerized service for quick and effective exposure to an expansive market area and a multitude of real estate companies and agent
  
• Philly.com
  
• DelawareOnline.com
  
• Phillyburbs.com
  
• CourierPostOnline.com
  

 

Obeo Virtual Tour Option - Make a statement about your properties with this version of Obeo Walk-Through. Detailed professional photography, crystal clear 360 panoramas, and the most user-friendly design all come together to make your listings shine. And that's not all. Imagine a personalized Walk-Through with your company's look and feel attached. Now you're just beginning to see what Obeo can do for you.

 

Newspapers

• The Philadelphia Inquirer
  
• Philadelphia Weekly
  
• City Paper
  
• The Reporter
  
• Main Line Times
  
• Montgomery Newspaper
  
  • The Ambler Gazette
    
  • Central Bucks Life
    
  • The Colonial
    
  • The Globe
    
  • Main Line Life
    
  • Montgomery Life
    
  • News-Herald
    
  • North Penn Life
    
  • Public Spirit/W.G. Guide
    
  • Souderton Independent
    
  • Spring-Ford Reporter
    
  • Springfield Sun
    
  • Times Chronicle/ Glenside News
    
  • Valley Item
    

 

Additional Targeted Print Advertising

• Style Magazine
  
• Philadelphia Magazine
  
• Row Home Magazine
  
• Homes & Land Magazine
  
• Jewish Exponent
  
• The Times Herald
  
• The Intelligencer
  

 

 

Coldwell Banker Previews International
Quite simply, it is the most powerful luxury home marketing program in the world. A hallmark of the Coldwell Banker Previews International program is the meticulous and thorough attention to the marketing details. Today, Coldwell Banker sells more million-dollar properties through promotion to an exclusive client list, trained Previews Specialists, and a variety of distinguished luxury home publications. Our "one-of-a-kind client, one-of-a-kind home" philosophy is a hallmark of our reputation.

 

 

Multiple Listing Services
We have a unique selling philosophy that is inclusive which is better than exclusive. At Coldwell Banker Realty Corp, we believe that optimal exposure comes through co-broking or "inclusive marketing". When you list with us your property not only receives exposure to our real estate professionals but a multiple state, multiple county co-broker network through TReND MLS.

 

Relocation, We will bring more Buyers to your door.

 

We are a specially selected member of the Cartus Broker Network. We have been selected for performance and earned our way with proven results. Cartus Broker Network works with more than 1,700 corporate clients and organizations worldwide. Being a Network Broker means greater access to more Buyers…and more exposure to your home. To find out more about Coldwell Banker Realty Corp Associate's Relocation Services, click here.